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The acquisition will deepen Sampler’s expertise in the beauty category and accelerate its expansion into Europe and the United States.
April 11, 2023
By: Lianna Albrizio
Associate Editor
Sampler, a leading omnichannel product-sampling platform delivering data-driven, personalized experiences, has acquired Abeo, a digital sampling agency primarily serving the beauty industry. Through the acquisition, the Abeo team will be joining Sampler. Arcade Beauty will continue to focus on its core product innovation strategy, primarily supporting the beauty and wellness industry with their sampling and retail solutions. Abeo was founded in 2019 by Arcade Beauty, a globa...
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